Innovation is one of the biggest challenges of today’s organizations. Organizations that succeed in combining innovation with efficiency often achieve the best results. Innovation is a new method to do business in a different way. Creating additional value relative to the existing market is the driving force for innovation. Adjustment or change often means survival, such as investing in agility or sustainability. Innovation is a process of learning, trying, adjusting and persisting. Insight can be developed by learning and understanding. Insight simplifies the complex world making difficult decisions easier. Besides that, simple basic thoughts must be kept in mind to control the complexity. An innovative entrepreneur needs to be smart, to be able to cooperate and must have perseverance. However, the real key to success is the way in which people work together, the enthusiasm and the feeling to produce something valuable together. Moreover, it is also important to realize your ambition with as little risk as possible. Dream, think, dare, do.